First Impressions Hybrid Symposium

Galderma’s biggest aesthetics experience for the APAC region, educating on the science of first impressions.

Watch the Highlights

The Brief

The overall production brief was to work hand-in-hand with the Galderma team to create Galderma’s biggest aesthetics experience educating on the science of first impressions. The goal was to open up conversations and provide hands-on-training and experience with Galderma’s products and techniques to healthcare professionals across the APAC region.

The hybrid component of this event provided Pollinate Brandcasting with the opportunity bring in various remote watch parties across the APAC region, and integrate them as part of the overall program being hosted at the in-person venue in Sydney. Further to this, world-leading facial anatomy experts and plastic surgeons were also brought in remotley to provide input via a custom Pollinate Brandcasting virtual set, and as such this talent was also able to converse with the other speakers that were on the in-person stage seamlessly.

In-person and remote speakers converse on stage.

The Experience

Four events across three days, presented by 13 international and local speakers. This included round-table forums, GAIN Symposium, Scientific Exchanges and GAIN Inject Demonstrations. Pollinate Brandcasting managed the overall design, production and management of the hybrid event components: stage design and build, styling, catering, creation of experiential hubs, building cutting-edge 3D, 360° virtual sets to bring remote international presenters together – fully integrating live and virtual components with an interactive event app to heighten guest experience and engagement.

The Sydney main event was supported by live venues in Melbourne, Brisbane, Perth, Auckland, Singapore, Bangkok and Manila, plus virtual attendance. To unite the hybrid audiences, brand activations focussed on inclusive contributions for guests to join in – building the community spirit.

Educational activation zones created experiences for guests to learn, explore and share: innovative eye-tracking to demonstrate the science of first impressions, ‘the smile’ quiz with live results, photobooth with virtual projections to share guests’ smiles, live polling, and more.

The hybrid event brought together 6000+ delegates.

The Results

6000+ delegates registered across the APAC region. Galderma made a great impression on the industry and target audiences, with +398% more social media reach than the previous period.

In the post-event survey: 99% of Sydney guests said the experience exceeded/met their expectations, 86% said the event exceeded industry standard, 94% agree there are additional Galderma products they will incorporate into their practice.

What Attendees Said

“The professionalism, inclusiveness and high-standard was exceptional”

“The event was very impressive with so much attention to detail and very educational. It was fabulous and I’m
thrilled I had the opportunity to attend!”

“Incredible event”, “The best I’ve ever seen”, “Brilliant”, “Magnificent event”

Pollinate Brandcasting

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Don't take our word

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Mat McLachlan

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RSL

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Ashurst’s CPD Boost transformed their traditional in-person training into a highly engaging online experience, reaching over 7,000 guests across four sessions – ten times more than previous face-to-face events. The innovative 3D virtual space brought Ashurst’s brand to life, combining high-quality presentations with interactive panels featuring speakers from across Australia and internationally. With an average attendance of 1,600 per session and peak participation exceeding 3,000 guests, the series delivered outstanding ROI at a lower total cost than traditional sessions. This online event positioned Ashurst as a leader and innovator in legal CPD, showcasing their expertise and commitment even during challenging times.

Ashurst

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The team bring seamless project management and support. Nurturing the collaboration and innovation that is required to address the greatest issue of our time and continue to make our event ‘the best I have ever been to’ year on year.
The team helps shape our vision for the event and its impact and bring it to life with passion and relentless drive. The innovation and creativity of hybrid events we have done, demonstrate their ability to shift gears in challenges circumstances and manage to create an even better outcome.
I truly believe Ruth is a true thought leader in her industry, willing to push the boundaries, move out of her comfort zone, and test her clients, but with a trust that has been built by years of successful partnership, ultimately delivering unforgettable events.