The Brief.

Create a live TV show that demonstrates the power of Horizon Live Media’s core offering.

Produce a monthly TV talk show discussing contemporary marketing issues.

Bring a sense of excitement and engagement to what would otherwise be a mundane webinar or podcast.

Host high profile speakers from anywhere in the world with a conversational tone, eager expression and insightful conversations around their topics.

Assemble and supply all production elements necessary to bring this talk show concept to life from the set design, to presenters, to on-screen graphics, to the live HD stream.

The Experience.

What started as a passion project has now turned into something tangible and exciting.

All that is required of the audience for The Big Marketing Show is to join the stream. Then from there, we take over and provide fast paced, thought-provoking and genuinely interesting content for the marketing industry, dealing with topics such as AI in marketing, personal branding, marketing brainpower, and how the marketing industry has been known to ridicule itself. Though it is directed toward marketing and branding professionals, the show also acts as a vessel of information for others too, whether they be small business owners trying to break into the market, or creatives who want to better market their services in the hope for more freelance work.

Host Malcolm Auld welcomes speakers Petra ZInk and Richard Sauerman to Episode #3.

The show is broadcast LIVE at a time to accomodate for key time zones in the Americas and Pacific region, aiming to be available for many during the commute to or from work. Audiences have the choice to interact and engage with the live show, either in a Q&A or polling format. As you might expect, the show is also available on-demand once it has ‘aired’.

What happens during a typical episode of The Big Marketing Show depends on the topic. However, all episodes see host and marketing veteran Malcolm Auld engage in conversation with two high-profile guests who are experts on the topic at hand. What’s more, our guests all connect into the show from anywhere in the world. We’ve hosted many different experts, such as personal brand strategists Petra Zink and Richard Sauerman, ‘Marketoonist’ Tom Fishburne and author Ryan Wallman, and CEOs of AI companies, Michelle Vincent and Brett Willms – just to name a few.

Host Malcolm Auld speaks to Tom Fishburne (aka The Marketoonist) on Episode #2 of The Big Marketing Show

What differentiates The Big Marketing Show from a podcast or webinar is the dynamic camera movement and angles, in addition to the complementary on-screen graphics that are prepared before the show, with the intention of providing something else for the audience to view as the expert speaker unravels on their topic.

A key value of Horizon Live Media is giving the audience pictures and sounds worth looking at and listening to in addition to a ‘show-don’t-tell’ concept.  These characteristics of the program work together to give the show that high-level TV production feel.

However, what truly differentiates this show from broadcast TV production is its cost-effective nature in providing that same high-level impact you would see in a full in-person talk show. After all, The Big Marketing Show is something we can swiftly put together, rehearse and run with small lead times. It’s also a huge incentive for us here at Horizon Live Media to practice and improve our craft as we go.

On-screen graphic accompany the show, and provide another level of engagement during the episode.

The Results.

We’re now four episodes into The Big Marketing Show and we have plenty more on the way. The show itself has been complemented on its high-level production feel, in addition to its insightful messaging brought about by the high-level speakers who partake. What’s more is that these high-level speakers promote the show, gathering eyeballs as the viewership count for the show grows more and more each day.

We have come a long way since Episode #1, and as each month and each episode goes by, we’re getting better and better in delivering live media at scale.

A graphic created for The Big Marketing Show’s Social Channels